Cookie Policy

What are cookies?

Cookies are small files stored on your device when you visit a website. They allow the site to work properly and, where applicable, to collect statistical information about its use.

Cookies we use

Technical or necessary cookies: essential for the operation of the Site. They do not require your consent.

Analytics cookies (Google Analytics 4): active by default, under the tacit consent that Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties allows for non-sensitive data. We use Google Analytics (GA4) to understand, in aggregate, how the Site is used and to improve it; they do not collect data for advertising purposes and are not shared with advertisers. You may consult Google’s privacy policy for further detail.

Usage analysis and session recording (Microsoft Clarity): it is NOT loaded by default. It is only activated if you accept it in the notice shown on your first visit; until you accept, or if you decline, it is not downloaded and leaves no cookies in your browser. We use Microsoft Clarity to see, in aggregate, how the Site is navigated —where visitors click, how far they scroll, which sections they read— through heatmaps and anonymized recordings of the navigation. Clarity does NOT record what you type: form fields are always masked before their content leaves your browser, and the masking setting additionally hides numbers and email addresses appearing in page text. Microsoft acts as an external provider and may set its own cookies; we have instructed it not to use them for advertising purposes and have disabled that option in the project settings. You may consult Microsoft’s privacy statement for further detail.

How consent works

We inform you of this default activation through a notice visible on your first visit to the Site. You can turn off analytics cookies at any time from that notice or from the button at the end of this section.

Your choice is saved in your browser’s local storage (localStorage) so we do not ask again on every visit. You can change it at any time by clearing this site’s data in your browser: the notice will show again and you can choose once more.

If your browser sends the Global Privacy Control signal, we honor it automatically and none of the measurement tools described above are activated.

Until you accept, Microsoft Clarity does not load: nothing of your browsing is recorded and no data is sent to Microsoft from this Site. If you accept and later turn analytics off, your consent is withdrawn, the page reloads and Microsoft Clarity stops loading in your browser: from that moment on, nothing further is recorded, neither during the rest of that visit nor on later ones. Any Clarity cookies that had been set are deleted at that same moment.

This Site does not run remarketing or personalized advertising: we do not share your data with advertisers and we do not use the tools above to build advertising profiles about you. Please note, however, that Microsoft is an external provider with its own policies: while analytics is active, we cannot guarantee the behavior of the cookies it sets under its own domains.

How to manage or disable cookies

You can configure your browser to block or delete cookies. Each browser (Chrome, Firefox, Safari, Edge) provides instructions in its help section. Note that disabling certain cookies may affect how the Site works.

Changes and new tools

If we add other tools that use cookies in the future (for example, scheduling or third-party widgets), we will update this Policy. We recommend that you review it periodically.